Squiggles

Good Systems Explain Themselves

Ethan Wood

Published on: 17/02/2026

Feeling unsure around your systems doesn’t mean you’re behind. Often, it just means things weren’t explained clearly. This piece looks at why good systems should guide you, not make you doubt yourself.

CRM

Why Generic Systems Don’t Fit Real Businesses

Ethan Wood

Published on: 27/01/2026

Generic systems are often built for ideal businesses, not real working days. This piece explores why many setups feel awkward to use, and what happens when systems don’t reflect how small businesses actually work.

CRM